THE CONVERSATION BIBLE
10 Conversations. 7 Selling Steps. Your First Paying Client.
The complete blueprint for 9-5 professionals who are done waiting and ready to build.
Regular price: $97.00 Get the complete system today: $47.00
You know you have something.
A skill. An expertise. A calling that has been living inside a job description that was never big enough for it.
You have asked yourself these questions more than once:
“What do I even sell? Coaching? Consulting? A course?”
“How do I find clients without blasting my business all over LinkedIn where my boss can see it?”
“What if I start and no one pays me?”
“How much money do I actually need before I can leave?”
“I don’t have time, I’m still employed.”
These are not failures of ambition. They are failures of the system. Nobody gave you the blueprint. Until now.
Meet Debra.
Debra had spent 15 years helping executives communicate clearly. Teams came alive in her presence. Leaders who worked alongside her started getting promoted.
When someone asked what she did, she said:
“Oh, I just help people communicate better.”
Just.
That one word was costing her a business.
The Conversation Bible follows Debra from that moment to her first three paying clients. Every conversation she has is in this book. Every outreach message. Every objection she faced. Every selling step she used. These will be your template to build on
By the time you finish reading, you will not just understand the system.
You will have lived it alongside someone who built exactly what you are building.
What Is Inside The Conversation Bible
THE 10 CONVERSATIONS
3 Phases that take you from idea to income
• Phase 1 (Conv. 1–3): Pure Discovery — confirm demand, learn your client’s exact language, build confidence
• Phase 2 (Conv. 4–7): Pattern Testing — shape your offer from what the market tells you it needs
• Phase 3 (Conv. 8–10): Close — invite the client you have already earned the right to serve
Debra’s exact outreach messages, scripts, and debriefs for every phase — included.
THE 7 SELLING STEPS
The system that turns conversations into clients
• Steps 1–2: Build trust and understand the buyer before you say a word about your offer
• Step 3: Ask the right questions so clients tell you exactly what they need
• Steps 4–5: Present your solution and handle the top 5 objections with confidence
• Steps 6–7: Close the sale and ask for referrals — the two steps most people skip entirely
Mapped directly to the 10 Conversations so you always know what step you are on.
Also included in every copy:
✓ The Build Smart Not Reckless career protection framework protects your job while you build
✓ The month-by-month roadmap to your first $2–5K month
✓ 21 interactive AI prompts personalise every script and template for your specific business in minutes
✓ The freedom number calculation shows exactly how much revenue you need before you can make the leap
✓ Access to The 7-Day Conversation Sprint, April 1–7, 5 conversations in 7 days inside our private communit
Who Is Behind This System
Bunmi Ajibade, The Catalyst
The Catalyst for 9-5 Professionals Becoming Entrepreneurs while employed.
For 20 years, Bunmi trained Fortune 500 sales and leadership teams, walking into organizations and seeing what the people inside could not see about themselves.
The mid-level manager who could be coaching executives. The sales professional who could be consulting independently. The corporate trainer who could be building her own platform.
They called it “just what I do.” She called it a business and a calling.
Isaiah 50:4 has been her assignment for a long time, a well-instructed tongue, to know the word that sustains the weary. The Conversation Bible is that word in system form.
“I have been Kathy to so many entrepreneurs. This book is how I give that gift at scale.”
COMPLETE YOUR SYSTEM
The Conversation Bible is the foundation. These two offers are the accelerator.
Add either one at a special rate when you purchase today.
TIER 1
The Conversation Bible
The complete system eBook
✓ 10-Conversation Framework with full scripts (Discovery, Testing, Closing)
✓ 7 Selling Steps mapped to every conversation phase
✓ Debra’s complete journey from doubt to 3 paying clients
✓ Career protection framework to Build Smart, Not Reckless
✓ Month-by-month $2–5K roadmap
✓ 21 interactive AI prompts to personalise every template
✓ Access to the 7-Day Conversation Sprint challenge
Regular price: $97 Launch price: $47.00
TIER 2
The Awakening Call
1-on-1 private session with The Catalyst
A private, one-on-one working session with Bunmi, The Catalyst, where you:
✓ Identify your specific gift and what it looks like as a sellable offer
✓ Name your ideal client and the exact problem you solve for them
✓ Map your first 90 days with conversations, milestones, and first client strategy
✓ Address career protection concerns, mindset blocks, and any questions keeping you stuck
This is not a sales call with coaching wrapped around it. It is a real working session built entirely around your business, your skills, and your next right move.
Regular price: $147 | With The Conversation Bible: $97 (save $50)
TIER 3
The Runway Builder Sprint
90-minute 1-on-1 intensive session, your complete 14-day plan
You don’t need to quit your job. You need a runway. In 90 minutes, we’ll build it together.
✓ Skills-to-Offer Mapping - identify which of your professional skills translate into a sellable offer
✓ Your Freedom Number - calculate exactly how much revenue you need to replace your income
✓ 14-Day Runway Plan - a day-by-day action plan to start generating income while still employed
✓ Positioning Framework - how to talk about what you do so the right people immediately understand and pay for it
✓ Time Audit and Optimisation - where to carve out the 5–10 hours per week you need to build
What you walk away with:
• 90-minute intensive 1-on-1 session on Zoom
• Skills-to-Offer Map customised to your background
• Your personalised Freedom Number calculation worksheet
• 14-Day Runway Plan with day-by-day action steps
• Positioning statement template
• 7-day email follow-up to check your progress
• Bonus: early access to The Alignment Accelerator
The guarantee: If you complete your 14-day plan and don’t feel like you’re on track, Bunmi will personally review what went wrong and refund your investment.
Regular price: $497 | With The Conversation Bible: $350 (save $147)
Your Complete Offer Stack at a Glance
OFFER
The Conversation Bible
The Awakening Call
The Runway Builder Sprint
COMPLETE BUNDLE (all 3)
Regular
$147
$97
$497
$741
With Book
$47.00
$97.00
$350.00
$494
You Save
$50
$50
$147
$247
Add-on
Add-on
Best Value
BONUS: THE 7-DAY CONVERSATION SPRINT CHALLENGE
Included with every copy of The Conversation Bible
Reading the system is one thing. Living it is another.
Every person who purchases The Conversation Bible gets access to The 7-Day Conversation Sprint challenge inside our private community.
The Challenge:
5 conversations over 7 days with people who have the problem you solve.
Not a pitch. Not a cold call.
A real conversation. The kind that starts businesses.
✓ Join the private Successful Entrepreneurs Replacing Corporate Income community, your link will be sent by Bunmi within 24 hours of purchase
✓ Check in daily, one sentence about the conversation you had that day
✓ The community holds you accountable and celebrates every win with you
The incentives:
• Complete all 7 check-ins: earn your Conversation Catalyst badge, publicly recognised in the group and on Bunmi’s social media
• Land 1 paying client and complete 5 conversations during the sprint: receive a complimentary 30-minute Awakening Call with Bunmi personally
The professionals who arrive with The Conversation Bible in their hands and the sprint underway are the ones who have their first clients in April.
When does the sprint start?
The 7-Day Conversation Sprint Challenge starts after your purchase. You will receive an email from Bunmi within 24 hours with your private community link and everything you need to get started.
Is this for people who are just starting or people who already have clients?
Both. If you are starting from zero, the 10-Conversation Framework and the 30-Day Challenge will get you to your first client. If you already have clients, the 7 Selling Steps and the Runway Builder Sprint will help you systematise and scale what is already working.
I already have The Awakening Call scheduled. Do I still need the book?
Yes — and your Awakening Call will be more powerful because of it. The book gives you the complete framework before you sit down with Bunmi so your session is focused on strategy and execution rather than explanation.
What if I bought the book before I knew about the add-ons?
Email [email protected] with your receipt and Bunmi’s team will give you access to the discounted add-on pricing. We take care of the people who are already in the community.
I’m worried about my employer finding out I’m building a business. Will this help?
That is exactly what the Build Smart Not Reckless framework inside the book is for. Career protection is built into every step of this system. You don’t have to choose between your job and your calling.
Is there a guarantee?
The Conversation Bible: if you work through the 10-Conversation Framework and do not feel equipped to land your first client, reach out within 30 days for a full refund. The Runway Builder Sprint: if you complete your 14-day plan and don’t feel on track, Bunmi will personally review what went wrong and refund your investment.
Your generation needs what only you can give.
The appointed time does not wait for your website to be perfect.
It does not wait for you to feel ready.
It asks only that you declare it, protect it, and build it.
One conversation at a time.
Add The Awakening Call for $97 (save $50) → go.clarolegr.com/the-awakening-call
Add The Runway Builder Sprint for $350 (save $147) → go.clarolegr.com/the-runway-builder-sprint
Questions? Email [email protected]. We respond within 24 hours.
© Bunmi Ajibade | The Catalyst | All rights reserved.